As a Seattle newborn photographer, I spend a lot of time connecting with new and expecting parents. And one question that comes up again and again? “Where can I find cute, practical baby stuff that doesn’t feel like every big-box store?” Village Maternity is always one of my go-to answers. This charming boutique has been a favorite for local families for decades, and once you visit, you’ll understand why.
There’s something so refreshing about shopping in a place that truly gets what growing families need—not just in terms of products but also in experience. Village Maternity combines style, sustainability, and sincere support in a way that makes the whole process feel easier and more joyful. From those first maternity must-haves to cozy baby basics and meaningful gifts, everything here feels thoughtfully chosen and parent-approved. Whether you’re building a registry or just browsing for a sweet new sleeper, this is one stop that never disappoints.
2615 NE University Village St, Seattle, WA 98105
Tucked into University Village, Village Maternity has been serving Seattle-area families since 1983. This mom-owned boutique has such a cozy, curated feel that you’ll forget you’re in a busy shopping center. It’s more than just a store—it’s a place that reflects the joy and sweetness of early parenthood. Every product feels handpicked with love and experience (because it is!).

Village Maternity carries a thoughtful selection of clothing, toys, gear, and gifts for both babies and moms. Whether you’re looking for buttery-soft onesies, stylish nursing-friendly tops, or a baby shower gift that’s guaranteed to impress, they’ve got you covered. Their inventory leans toward eco-conscious and design-forward brands—think organic cotton, neutral tones, and elevated basics that are beautiful and functional.
The staff is incredibly helpful, too. They’re not just sales associates—they’re parents themselves, happy to share their honest thoughts on everything from the best swaddles to what actually fits in a diaper bag. Shopping here feels like getting recommendations from a trusted friend, not just browsing a shelf.

What makes Village Maternity stand out is its thoughtful, community-centered approach to supporting parents through pregnancy and beyond. In addition to carrying a curated selection of maternity and baby items, the store offers a personalized bra fitting service—something many larger retailers don’t provide. They also host occasional pop-up events featuring local and sustainable brands, giving families a chance to explore new products in an approachable, in-person setting. Village Maternity’s commitment to eco-conscious and mom-friendly brands has made it a trusted resource in Seattle for over 40 years.
Whether you’re preparing for your first baby or shopping for your fourth, Village Maternity is a spot that makes the process feel joyful instead of overwhelming. It’s one of those rare places where you’ll find quality, kindness, and style all wrapped into one.
And if you’re planning to preserve those fleeting newborn moments forever, I’d love to help. As a Seattle newborn photographer, I specialize in capturing those sweet, sleepy, in-between moments you’ll always want to remember. Let’s create something timeless together—reach out today to book your session!
